Website, email, and social media data tracking allows you to set realistic goals for your business, by establishing a performance benchmark and determining areas of focus (i.e. SEO, user experience, content development, social media campaigns…). Looking closely at our clients’ data, we understand what can reasonably be expected and what the strategy should be to generate the best results.
Data analysis not only allows you to understand what’s working, but also what is not. Real-time data analysis offers a lot of insight into the customer’s journey.i.e. what they are looking for on your website, how they interact with your social media posts, what email type generates the most sales/leads, etc. Using all the information available, our in-house Data Analysis team helps refine your strategy and determine what the next should be.
Data analysis allows our industry clients to increase their return on investment by understanding what channels are using their marketing dollars most effectively, by setting more realistic goals, by reducing or eliminating channels that do not perform well, by uncovering new opportunities for growth, and more.