When it comes to wineries’ customer acquisition, it’s more important than ever to optimize for local SEO to attract customers searching for products and services your winery sells. Local competition is heating up and it’s now critical for wineries to be visible online.
Here are five useful local SEO best practices that you can use to help your winery rank higher for local ‘geo-based’ searches.
NAP – CONSISTENCY IS KEY
The first step in optimizing your winery for Local SEO is remembering that web marketing principle: “Consistency is Key.” Ensure that your winery’s NAP (Name, Address, Phone number) is consistent across all owned Websites, Social Media Channels and online directories (Google My Business, Yelp, etc.). If there are any discrepancies, the chances of Google listing your business as a top search result in geo-centric searches and in the coveted local 3-pack are considerably lowered. Your Local SEO strategy can also be greatly improved on your website, by making sure to include all NAP-based keywords pertaining to your brand, location, and appellation in relevant title tags, URLs, alt-text, and meta descriptions.
USE RICH SNIPPETS & LOCAL SCHEMA
There all kinds of nifty codes you can add to your winery website pages to help search engines (Google, Bing…) and customer review sites (Google My Business, Yelp, TripAdvisor…) understand more about your business, address, geographic location, and more. Google supports many different types of Schema markups and rich snippets with information about your winery address and location, reviews, products, events and more.
UTILIZE YOUR GOOGLE MY BUSINESS PAGE
Optimizing your website for local search results by listing it in Google My Business is a vital step in increasing your winery’s ability to be served as a result when a customer does a “local” search for what you sell. If your winery’s address is not on your Google My Business or other online directories, it will not show up as a top search result when a customer runs a “near me” or “geo-based” search. Having your business listed in Google My Business makes your information easily accessible to Google’s Local Pack, Google Maps, and organic rankings in general. Fill out all important details within your account – contact information, hours of operation, interior and exterior photos, etc… to give Google and your potential customers as much info as possible.
TELL YOUR STORY WITH IMAGES
Online directories provide an amazing opportunity to tell your stories and compel potential customers to sign up for your newsletter, visit your tasting room, and buy your wine. Fill your Google My Business, Yelp, and other online directories with beautiful, high-quality images that represent the story your brand is trying to tell. If your winery has a particularly stunning view or feature, include it alongside general exterior, interior photos and shots of some of your best selling products. Make sure to add descriptive yet simple file names as well as appropriate alt-text to all images, this is the first opportunity to let search engines know and understand that your image is related to a certain location, service or product.
KEEP CONTENT FRESH AND UPDATED
Ensure that all information across the web that is pertaining to your winery is always correct. If changing your hours for Holidays or Special Events make sure to update all directories. Add or update images, events or offerings as they become available. Submitting to data aggregators such as Moz Local can help update and consolidate your business information quickly and easily.
Some of these Local SEO practices are simple tasks and others, like snippets and Google My Business page optimization, can be more time-consuming and complex. Newtimer Marketing team offers a great depth of experience in optimizing wineries’ local web presence, helping increase foot traffic to tasting rooms and website engagement. For more information and questions, please email us at email@example.com or call 424-272-1169.