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5 Best Practices of Local Search Optimization for Wineries

When it comes to customer acquisition, it’s more important than ever to optimize for local SEO to attract customers searching for products and services your winery sells. Local competition is heating up and it’s now critical for wineries to be visible online for Google local searches!

Here are 5 Local SEO best practices that will help your winery rank higher for local searches.


1. IMPROVE YOUR NAP CONSISTENCY


The first step in optimizing your winery for Local SEO is remembering that web marketing principle: “Consistency is Key.” Ensure that your winery’s NAP (Name, Address, Phone number) is consistent across all owned Websites, Social Media Channels and online directories (Google My Business, Yelp, etc.). If there are any discrepancies, the chances of Google listing your business as a top search result in geo-centric searches and in the coveted local 3-pack are considerably lowered. Your Local SEO strategy can also be greatly improved on your website, by making sure to include all NAP-based keywords pertaining to your brand, location, and appellation in relevant title tags, URLs, alt-text, and meta descriptions.


2. USE RICH SNIPPETS & LOCAL SCHEMA


There all kinds of nifty codes you can add to your winery website pages to better help search engines (Google, Bing…) and customer review sites (Google My Business, Yelp, TripAdvisor…) understand your winery. Google supports many different types of Schema Markups and rich snippets with information about your winery address and location, reviews, products, events and more.


3. UTILIZE YOUR GOOGLE MY BUSINESS PAGE


Optimizing your Google My Business page is a powerful way to increase your winery’s ability to be served as a result by Google, when a customer performs a “local” search for what you sell. Google My Business makes your information easily accessible to customers through Google’s Local Pack, Google Maps, and organic rankings in general. Fill out all important details within your account – contact information, hours of operation, photos of your winery and tasting rooms, events listings, etc… to give Google and your potential customers as much info as possible.


4. TELL YOUR STORY WITH IMAGES


Online directories provide an amazing opportunity to tell your stories and compel potential customers to visit your tasting room, buy your wine, attend your events, etc. Fill your Google My Business, Yelp, and other online directories with high-resolution, expressive images that tell your own unique story. If your winery has a particularly stunning view or feature, include it alongside general exterior, interior photos and shots of some of your best selling products. Make sure to add descriptive yet simple file names as well as appropriate alt-text to all images on your website. This is a great opportunity to inform search engines that your images are related to a certain local service or product.


5. KEEP CONTENT FRESH AND UPDATED


Ensure that all online information that is pertaining to your winery is always correct. Whenever changing your hours for Holidays or Special Events, make sure to update all directories. Add or update images, events or offerings as they become available. Submitting to data aggregators such as Moz Local can help update and consolidate your business information quickly and easily.


CONCLUSION


Some of these Local SEO practices are simple tasks and others, like snippets and Google My Business page optimization, can be more time-consuming and complex. Newtimer Marketing team offers a great depth of experience in optimizing wineries’ local web presence, helping increase foot traffic to your tasting room and website engagement. For more information and questions, please email us at contact@newtimermarketing.com or call 424-272-1169.

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