If your winery has the capacity to host weddings, corporate gatherings, charity events, or birthdays or anniversary parties, there are many ways to generate booking requests from prospective customers. Here are 4 of the best web marketing tactics to promote your event space!
INVEST IN SEARCH ENGINE OPTIMIZATION (SEO)
SEO is the most cost-effective long-term strategy for driving qualified traffic to a website. If the Venue pages of your website’s rank high on the first page of Google for relevant search terms, you are very likely to get requests from prospective customers. Research the best keywords to target to optimize these pages to comply with Google’s Webmaster Guidelines and increase your rankings in search result pages. Good SEO results are long lasting and reach the audience you seek.
SHOWCASE VENUE AND EVENTS ON SOCIAL MEDIA
Social media such as Instagram, Facebook, Pinterest, and Snapchat are very effective channels to promote your event space. Beautiful images of your venue and people enjoying it make a great case for your space! While most people seeing your content are already familiar with your brand and venue, your winery can reach a greater audience, using strategic hashtags and tagging particular accounts.
LIST VENUE ON ONLINE DIRECTORIES
Many people look for local services through online directories like Yelp, TripAdvisor, or Google Local… By having your venue listed on these directories, your winery can greatly increase visibility to prospective customers. For improved lead generation, it’s important to have all of the following: accurate contact information, extensive description, and beautiful photography of the event space.
ADVERTISE ON SOCIAL MEDIA AND GOOGLE SEARCH
Advertising on social media (i.e. Facebook and Instagram) and Google Search Network is a proven way to promote your winery’s venue to prospective customers. Through highly-targeted advertising parameters, your winery can reach a specific audience who may be looking for the type of venue you have to provide. Unlike SEO, digital advertising is a “pay to play” model, so you will only receive booking requests for as long as you pay to advertise.
Which of these tactics have proven most successful for your winery? What other tactics do you recommend to promote your event space?