WEB MARKETING SOLUTIONS FOR WINE TOUR OPERATORS

Our marketing solutions are strategically tailored for wine tour operators to improve lead generation and generate new business from an improved online presence. Developing and executing customized web marketing campaigns, we help wine tour companies achieve several objectives including:

WEBSITE DESIGN

  • Custom website designs to better differentiate your wine tour company from the rest
  • Responsive design for navigation on desktop, mobile, and tablet
  • Built with systems that are easy to manage and very intuitive
  • Optional e-commerce function for online ticket sales
  • Optimized for search engines: Google, Bing, Yahoo
  • Affordable options for premium web marketing solutions
  • Full access to your website - it's yours, not ours
  • Full access to your website data from Google Analytics and Google Webmaster Tools
  • Tech support from Newtimer's in-house web marketing consultants

WEBSITE DATA ANALYSIS

  • Monthly reports from Google Analytics and Google Webmaster Tools data
  • E-commerce conversion rate: percentage of website visitors purchasing/submitting a quote request on site
  • Marketing channels driving website traffic: Google search, email, social media, etc.
  • Devices used to navigate your website
  • Activity on single website pages: average time on page, bounce rate, exit rate, and much more
  • Indexing status from Google search engines (keywords, rankings, clicks, etc.)
  • Website users' location, demographics, and general interests

SOCIAL MEDIA & GOOGLE ADVERTISING

  • Effective ad campaigns on Facebook, Instagram, and other social media
  • Google paid search ad campaigns set up and management
  • Targeting geo-specific locations
  • Targeting strategic keywords/phrases
  • Planned budgeting to improve positive Return on Investment
  • Brand-focused or products/services-focused (i.e. "wine tour companies in Sonoma")
  • Retargeting campaigns to drive previous visitors back to your website
  • Linked campaigns to best website landing pages

EMAIL MARKETING

  • Helping your wine tour company stay "top of mind" for past and prospective customers
  • Promoting your tours, events, partner wineries, blog posts, etc.
  • Segmenting mailing list per customer needs and purchasing habits
  • Crafting quality emails with strong calls to action
  • Responsive format for desktop, mobile, and tablet

SOCIAL MEDIA MARKETING

  • Conducting competitive analysis
  • Defining your tour company' social media strategy
  • Helping draft consistent branding and voice
  • Building and nurturing customer relationships
  • Differentiating your wine tour company from others
  • Humanizing your brand to gain engagement, trust, and reliability