WEB MARKETING SOLUTIONS FOR WINERIES

Our web marketing solutions are strategically tailored for wineries to increase customer acquisition and customer retention, to ultimately grow direct-to-consumer wine sales. Developing and executing customized marketing campaigns, we help wineries with several objectives including:

SELLING MORE WINE CLUB MEMBERSHIPS

ROMOTING SPECIAL OFFERS

WEBSITE DESIGN

  • Custom website designs to better differentiate your winery from the rest
  • Responsive design for navigation on desktop, mobile, and tablet
  • Built with systems that are easy to manage and very intuitive
  • Optional e-commerce function for online sales
  • Integrated with your winery software (i.e. WineDirect, VinSUITE, 360 Winery, VinNOW, and more)
  • Fully optimized for search engines: Google, Bing, Yahoo
  • Affordable options for premium web marketing solutions
  • Full access to your website - it's yours, not ours
  • Full access to your website data from Google Analytics and Google Webmaster Tools
  • Tech support from Newtimer's in-house web marketing consultants

WEBSITE DATA ANALYSIS

  • Monthly reports from Google Analytics and Google Webmaster Tools data
  • E-commerce conversion rate: percentage of website visitors purchasing on site
  • Marketing channels driving website traffic: Google search, email, social media, etc.
  • Devices used to navigate your website
  • Activity on single website pages: average time on page, bounce rate, exit rate, and much more
  • Indexing status from Google search engines (keywords, rankings, clicks, etc.)
  • Website users' location, demographics, and general interests

SOCIAL MEDIA & GOOGLE ADVERTISING

  • Effective ad campaigns on Facebook, Instagram, and other social media
  • Google paid search ad campaigns set up and management
  • Targeting geo-specific locations
  • Targeting strategic keywords/phrases
  • Planned budgeting to improve positive Return on Investment
  • Brand-focused or products/services-focused (i.e. "wine tasting near me")
  • Retargeting campaigns to drive previous visitors back to your website
  • Linked campaigns to best website landing pages

EMAIL MARKETING

  • Helping your winery stay "top of mind"
  • Promoting your events, wines, blog posts, etc.
  • Nurturing customer relationships
  • Segmenting mailing list per customer needs and purchasing habits
  • Crafting quality emails with strong calls to action
  • Responsive format for desktop, mobile, and tablet

SOCIAL MEDIA MARKETING

  • Conducting competitive analysis
  • Defining your winery' social media strategy
  • Helping draft consistent branding and voice
  • Building and nurturing customer relationships
  • Differentiating your winery from other wineries
  • Humanizing your brand to gain engagement and trust