Paid Search advertising, or Pay-Per-Click (PPC) advertising, is an effective Internet marketing practice in which advertisers display ads online and pay a fee only when their ads get clicked. Ads are showed in Google search result pages and across the web to send interested customers to your website's relevant product/service pages.
Paid Search advertising provides many advantages over more traditional advertising. As an Paid Search advertiser, you only pay when an interested person clicks on your ads and no click means free brand exposure. Your advertising budget can always be tracked and adjusted to capitalize on opportunities available. You can start, pause and adjust your ads and campaign settings (location, time, targeted keywords...) at any given time. And more.
INCREASE VISIBILITY AND DRIVE VISITORS TO YOUR WEBSITE IMMEDIATELY
This Internet advertising service is a strategy designed to rapidly drive more visitors to your website. With well-planned and executed Paid Search advertising campaigns, qualified prospective customers will quickly be driven to your website.
Setting up and managing Paid Search advertising campaigns is no easy task and requires professional knowledge and skills. As Google AdWords Certified Professionals, we design campaigns to yield the greatest return on investment for our clients.
Paid Search advertising is a great strategy to combine with Search Engine Optimization (long-term marketing strategy). Next step is to ensure your website is well optimized for online visitors (customers) so that you can capitalize on this flow of prospective customers on your website!